DEVELOPING AN EVENT CONCEPT

Wonder how an event idea is developed into an event concept and placed into wider event environment, through the way in which the event is structured and designed???

A key to designing successful event is creating a clear sense of purpose and concept . The event design process includes events environments that are internal as well as external to the event management team. The wide scope of interaction with stake holders as well as suppliers creates communication and supply chains. The event scope identifies the goal and objectives of the project and the agreed allocation between the events management team and stakeholders. The event evolution process involves process involves a continuous loop of questioning as to how well the event meets the need of everyone who has been involved in the event management process.

STEP - I

DESIGN: the idea, purpose and strategic need of the client. Defining the event concept (who, what, why, when and where) and creating a memorable experience.

STEP - II

DEVELOPMENT: developing the design of an event concept, considering the viability and fit of event components, stakeholders, marketing and resources.

STEP - III

DELIVERY : the production and technical requirements necessary in taking an event concept live including staging, audiovisual requirements, exhibitions installation, communication networks, logistics and event and stage design.

EVENT DESIGNING

Events never work in isolation. An event involves a team that creates relationship with other people, whether business, social, corporate or institutional. For the life of the event and often beyond, event relationships foster commercial, social and communication networks.

Successful events involve the production team orchestrating a series of complex teams involved in interacting in stakeholder’s relationship. Event creates positive or negative memorable experiences for all those participating in the event at all levels.

All events start with an idea. A good idea can create a spark that opens complex field of creative activities that involves teams of people. How an idea is conceived and designed determines the success of an event. The event concept develops the initial idea to include the purpose, aims and desired event out comes – understanding from the initial planning stage, for whom event being planned including client and audience. The event concept is a critical component of feasibility studies and is the initial building block on which successful events are created.

The modern events industry

The scale and scope of the event industry have grown significantly in recent years, with increased professionalism, new innovations in event education and a wider recognition of the event industries political, social, cultural, economic impacts. Events today touch all our lives and it is important to recognize the full range of business within the event industry. Every business sector relies upon the events industry for meeting, conferences and product launches. The non-profit sector utilizes events for funding and awareness raising purpose. The term event covers a multitude of activities, including:

Concerts                                    Charity events  

Family events                             Celebrations

Wedding                                    Product launches

Festivals                                    Conferences

Theater performances                 Sports events

Meeting                                     Trade fairs and exhibitions

The modern industry is synonymous within innovation – new ideas to create increasingly impressive events using state of the art production technologies. At the same time, events are often consumed by strong emotional attachments that are linked to past through ritual, nostalgia and traditional. An event that does not have these is likely to be in search of them. At the same time the events will be expected to provide financial returns on its investments and ensure that it is novel, that it retained its relevance to the market and that the production is of a contemporary standard. 

Event managers and marketing must understand these ambiguities and adopt a perspective that is consistent with the events social, cultural and commercial context.

When considered together, it is evident that commercial logic and economic rationality are often at odds with the romantic visions, passion and emotion present in an event. This is the paradoxical nature of events and it is these paradoxes and points of difference that justify event industry  as a legitimate profession.

These tensions are placing more demands on the skill levels of those people who work in the industry. There are a number of entry points into the events sector and each has corresponding level of qualification and skill. For e.g. someone involved in the implementation of sound and lighting at an event will have a different skill set and professional background from the person responsible for negotiating government / corporate sector support for the event. It is important that event organizations are not assumed less complex or that performance outcomes are more easily achievable when compared with other organizations.

The growth and development of the events industry worldwide has created opportunities for management professionals in a wide variety of settings. Boosted by advances in telecommunications, increased government and corporate sector investments, the industry continues to develop new products that provide quality experiences for consumers. Demand for competent manager in this area, underpinned by tertiary qualification, has grown rapidly in recent years.

Because the events industry is perceived as an exciting and dynamic industry, it attracts people with a diverse array of experiences and qualification, acquired outside of the events context.  

MODEL 1 IN PROGRESS

putting up all laser cut pieces together and building up whit card rendered model.

THE ORIGINS OF THE EVENTS AND EVENT INDUSTRY

Events are a curious hybrid of old and new. Events can be traced back to early history, when communities would gather for religious worship and celebration. Of course, these were not considered events at that time. As society started to create towns and social systems, event venues become an intrinsic dimension of the town planning process. Roman cities often included arenas and amphitheaters for show and events, forums or marketplaces for trading and community events, and shrines ans churches for religious celebration were also evident. As these facilities became embedded in social structures, they became a key part of town planning and, in Europe and Asia at least, they are an essential aspects of the layout and structure of modern towns and cities.

Although this formal approach to events declined during the dark ages and early medieval history , by the 12^th century events were gaining local identity and rationality, with famous annual events such as LORD MAYOR’S show, the great exhibition and the Nottingham goose fair originating in the 13^th century.

In 18^th and 19^th centuries, the industrial revolution produced a wider range of products and equipment. The commensurate growth in the world trade led to the development of trade fairs and exhibitions. Enhanced transportation permitted people to travel further, facilitating growth of the hotel sector. Hotels soon built ballrooms and other facilities suitable for events.

Events venues added a new dimension in the 1970s with the introduction of a new generation of large –scale, multi- purpose venues. Cinemas and sport stadium would seek a greater diversity of events to host, and new – generation cinemas and stadiums would be constructed with this diversity in mind. Today’s events industry encompasses a wide range of event venues, Including:

Exhibition centers                                                                            conference facilities

Open spaces, park                                                                           historic properties

Theaters                                                                                         wedding venues

Theme parks                             

                                                       

The evolution of the events reflects the social, political, economical and technological growth of society. For these same reasons, the events sector will also change in future.

THE GREAT EXHIBITION

The Great Exhibition in 1851 was the first international exhibition of manufactured products. It was organised by Henry Cole and Prince Albert, and held in a purpose-built CRYSTAL Palace in Hyde Park. Many of the objects in the Exhibition were used as the first collection for the South Kensington Museum which opened in 1857 and later became the Victoria and Albert Museum.

The Crystal Palace

A competition for a building to house the Great Exhibition produced 248 PLANS. The Building Committee disliked them all and attempted to design their own, putting together ideas from a number of entries. Not only was this regarded by contemporary critics as unethical, the result was also totally unsuitable. The Committee's plan, published in May 1850, would have taken 15 months to build and needed some 15 million bricks for its construction. The scheduled opening day was 1 May 1851.

The Crystal Palace used 300,000 sheets in the largest size ever made (4ft 1in x 10ins/1.3m x 25.3cm). STEAM engines on site drove the machinery to cut the wooden glazing bars as well as the 24 miles (40km) of Paxton's patent guttering used to hold the glass in position on his simple but effective ridge and furrow roof.

Prince Albert, the husband of Queen Victoria, organised The Great Exhibition (with the help of Henry Cole – the inventor of the Christmas card).

The main aim of The Great Exhibition was for Great BRITAIN to show off, demonstrating its inventiveness and modern industrial designs and ideas to the rest of the world.

The Crystal Palace measured 564 metres by 138 metres and was constructed from thousands panes of glass. After the exhibition, it was moved from Hyde Park to Sydenham in south London, where it was extended. This area of London is now known as Crystal Palace.

Unfortunately, The Crystal Palace was destroyed by fire in 1936.

Over 6 million people visited the Great Exhibition. It was a massive success and the money it raised was used to set up the NATURAL History Museum, the Science Museum and the Victoria and Albert Museum in London.

Many famous Victorians attended, including: Charles Darwin, Samuel Colt, Charles Dickens, Emily Bronte, George Eliot and Lewis Caroll.

Over 100,000 objects were on display in The CRYSTAL Palace – half of these were from Britain.

Some of the exhibits included: a massive hydraulic press (designed by Stevenson), a steam hammer, counting machines, carpets, ribbons, printing machines, musical instruments, carriages, early versions of bicycles, agricultural machines, guns and watches.

The famous Koh-i-Noor diamond was on display at the Great Exhibition.

In the centre of the glass building stood a FOUNTAIN constructed from pink glass. This was 27 feet high.

The Crystal Palace featured the first public toilet CUBICLES. The inventor of these, George Jennings, charged a penny. This is where the expression ‘spend a penny’ comes from.

laser cutting for prop (doli)

It is a prop designed for wedding. In traditional Indian wedding bride is carried to weeding ceremony place in this prop.

As my chosen them is Cinderella I tried to design this prop in a shape of Cinderella chariot.

A wedding doli is the ideal way to enter your wedding, it can be used for your mehndi and accompanied with professional Dhol players.

laser cutting drawing and pieces to put together for model.