EVENT DESIGNING

Events never work in isolation. An event involves a team that creates relationship with other people, whether business, social, corporate or institutional. For the life of the event and often beyond, event relationships foster commercial, social and communication networks.

Successful events involve the production team orchestrating a series of complex teams involved in interacting in stakeholder’s relationship. Event creates positive or negative memorable experiences for all those participating in the event at all levels.

All events start with an idea. A good idea can create a spark that opens complex field of creative activities that involves teams of people. How an idea is conceived and designed determines the success of an event. The event concept develops the initial idea to include the purpose, aims and desired event out comes – understanding from the initial planning stage, for whom event being planned including client and audience. The event concept is a critical component of feasibility studies and is the initial building block on which successful events are created.