It’s easy to imagine that if the ancient Israelites had been
familiar with the cocoa bean, God might have promised them a land flowing with
milk and chocolate. He didn't, but such a land does exist. Cadbury—the company that
popularized modern British milk chocolate—welcomes half a million visitors a
year who come to pay homage to Cadbury World.
A
visit to Cadbury World take up to three
hours, but it is so well choreographed that time flies by. It isn't an
“exhibition” in the conventional sense, but rather a mixture of displays, acted
sketches, 3D multimedia presentations, demonstrations of the production
process, and of course, tastings.
Yet you do learn a lot—in fact, Cadbury
World was one of the
first institutions in the
UK to be awarded the Learning outside the
Classroom
Quality Badge, recognizing it as a
provider of quality, safely managed
educational experiences for young people.
Exhibition begins with
a series of 3D stages
where miniature figures give you short
snippets of the
history of chocolate. You
find out about “chocolate houses” where
grown men
(women and children were
barred) used to gather to drink hot chocolate
and
gamble, and you meet an actress who
recreates the atmosphere of these dens of
sugary indulgence.
members of the Cadbury family
who established the company
and made it great. They tell
their story of how
their
chocolate is made through a
series of presentations, one of
them
featuring seats that move
as the cocoa breaks are shaken.
You find out how
specific
Cadbury lines are made, and you
make your way through a
packaging
plant to an area
where you can watch the production of one of the company’s
premium handmade products.
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