Monday 20 January 2014

INOVATION IN FOOD PHOTOGRAPHY

Javelle and Ida are food photographers.
They decided to take their works on step further; by adding the element of a fantasy narrative to the common subjects they shoot every day.

MINIMIAM is a playful series of 60 diptychs that honours the day to day beauty in what we eat. Derived from a combination of the words for “miniature” and “yummy” in French.




MINIMIAM invites the viewer into a fantastical world. They uses train model miniature figures, which are 1/87 scale, to throw off perspective and allow the fantastical settings to appear more realistic once captured on film.






In the world of MINIMIAM, eggs are mountains and doughnuts are a terrain in which to golf on, Skaters ride the bowl of a sliced avocado, and bicyclists around hills of eggs. 









Other pieces celebrate the bright colours of vegetables, using red peppers as a brilliant fire that miniature firemen attempt to tame.






Miniature art gallery visitors marvel at peanut sculptures on pedestals, while a miniature artist works nearby on a shelled peanut with hammer and chisel.

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